In this series, we sit down with our portfolio and program founders to get to know them better. What are they building? What motivates them? What do they love about New York City? This week, we're chatting with Easy Trademarks CEO Bahia El Yafi , a founder in our 2023 Boost Founder Fellowship cohort.
1. Describe what you’re building.
AI-enabled robo trademark expert that automates the entire process of protecting enforcing and commercializing brands.
2. Let’s assume your company achieves your current, fullest ambitions for it — what about your industry and the world do you hope changes as a result?
Democratization long-term impact: Data-backed decision accessible to EVERYBODY
- Democratize access to high quality trademark services
- Increase efficiency and effectiveness of brand licensing
- Enabling enterprises to reach clients in different mediums while maintaining their IP rights
- Allow brands to setup different experiments in licensing and reach
- Allow paralegals to sustain their efficiency and maintain high quality deliverables
- Ensure value, consistency and impact of brand portfolios on communities
3. What’s your bagel order?
Bagel with olives and cream cheese
4. What do you love about New York City, and what makes it a good place to launch a business?
What's not to love about NYC!
In addition to the fact that the city never sleeps! The diversity in people, thoughts and culture adds value to new ventures and allows us to approach problems we are solving from different angles. The driven and direct nature of New Yorkers also guides us to remain on track and sense check our accomplishments to date and the goals we are trying to achieve.
5. What’s your favorite ‘secret’ about New York?
There are so many things about NYC which are awesome. I have 2 awesome secrets:
- Grab the best oysters on Governors Island when the weather is great—it is a ferry ride away, but you feel like you went on a mini vacation.
- In winter, when it is snowing outside, I love to go to Central Park's tropical bird sanctuary, you get transported to another place.
6. What do you think is the single biggest innovation we'll see within our lifetimes?
Self driving pods which allow us to explore the world in less than 3 hours.
7. What’s your favorite movie or TV show that takes place in New York City?
Sex and the City
8. What motto do you live by?
- Work hard party harder
- Be kind without no expectation it is a given
- Everyone has something to add learn from everyone
9. What piece of technology do you wish you’d invented?
Accessible high speed internet